Thomas P. Burke was named executive vice president, e-commerce, for Barnes & Noble in 2005.  He is responsible for managing our online business, including merchandising, online marketing, B to B sales, customer experience, design and editorial content.

Since joining Barnes & Noble in 2005, Mr. Burke’s focus has been on increasing online revenues.  He recently led efforts to redesign the Barnes & Noble.com website and introduce new product lines.

Mr. Burke has a wealth of consumer marketing and online experience, having spent 12 years at the Discovery Channel and seven years at Prodigy Services Company. 

At the Discovery Channel, he was most recently senior vice president, marketing and e-commerce, and was responsible for managing the direct marketing business, including the online, catalog and direct response television units.  Previously, he launched the merchandise licensing business and marketed the home video, multimedia and Discovery.com offerings.

Prior to the Discovery Channel, Mr. Burke was a pioneer in the online industry, joining Prodigy Services Company in 1985.  During his tenure, he served in various positions including product manager, where he developed and marketed several content areas and premium service “Custom Choices.”  Early in his career, he learned the book business at Dell Publishing.

Mr. Burke attended New York University for both undergraduate and graduate studies, earning a bachelor's degree in economics and a master's in business administration (MBA).